Publicist Bobby Zarem, behind ‘I Love New York’ campaign, dead at 84

In 1976, following a soul food supper for Stevie Wonder at the Del Monoco Hotel’s ballroom, The New York Times bestowed Bobby with the title, “Super Flack.” 

source https://pagesix.com/2021/09/26/super-flack-publicist-bobby-zarem-dead-at-84/